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What SEO means

Search Engine Optimisation (SEO)

A brief introduction to SEO...

Search Engine Optimisation or SEO for short, can be defined as the process of improving the amount of web traffic coming to your website.  It uses a series of techniques that help a website achieve a higher ranking with search engines by using carefully chosen keywords and phrases.

Essentially think of your website as fishing on a boat, your website is the boat and the bait used is your content.  

To attract more fish (which is your target market) is to increase the tastiness of your bait thus using specific keywords.

The more fish you can attract the larger share of the target audience you will have.

SEO attracts customers through organic searches, that is, visitors derived through earned media rather than paid media.