Most companies from all around the world, from different industries and sizes have been using social channels as part of their digital presence for years. Apple, the world's largest information technology company, has remained on the sidelines until now. A new official Instagram account has been released with specific digital marketing goals. See how they plan to use it.

Social Media can be a key source of traffic to your website. If used as an important part of the digital marketing strategy, they can engage the right audience and bring potential customers to the site.

 

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Apple’s official account has come to feature a series of photo sets of iPhone photographers' work. According to their statements, this new account aims to be “a look through the lens of iPhone users around the world” and encourages Instagram users to participate through the hashtag "#ShotoniPhone."

apple instagram2

 

Why did they wait until now to showcase iPhone pictures on official channels? Well, this will sound gossipy but it is possibly due to the past tension between the company and Instagram, after the app’s expansion to Android.

Phil Schiller, Apple’s vice president of worldwide marketing, deleted his Instagram account in 2012 after the app launched on Android, saying that the platform had gone “too big”. Anyway, it’s a fact that the app has now 700 million monthly active users -it’s growing faster than ever- and can’t be ignored as a powerful marketing channel.

 

 

We can manage your social channels, analyze your audience and create content to engage them through organic posts or social advertisements.

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