25 August 2017 | 1 Minute(s) to read
Most companies from all around the world, from different industries and sizes have been using social channels as part of their digital presence for years. Apple, the world's largest information technology company, has remained on the sidelines until now. A new official Instagram account has been released with specific digital marketing goals. See how they plan to use it.
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Apple’s official account has come to feature a series of photo sets of iPhone photographers' work. According to their statements, this new account aims to be “a look through the lens of iPhone users around the world” and encourages Instagram users to participate through the hashtag "#ShotoniPhone."
Why did they wait until now to showcase iPhone pictures on official channels? Well, this will sound gossipy but it is possibly due to the past tension between the company and Instagram, after the app’s expansion to Android.
Phil Schiller, Apple’s vice president of worldwide marketing, deleted his Instagram account in 2012 after the app launched on Android, saying that the platform had gone “too big”. Anyway, it’s a fact that the app has now 700 million monthly active users -it’s growing faster than ever- and can’t be ignored as a powerful marketing channel.