Google is rolling out a new set of “squishy and loveable” emojis as part of Android O, the upcoming release of the Android mobile operating system. According to the official announcement, emojis have been fully redesigned for more consistent communication and they include unification of visual style and a brand new design that fosters cultural awareness through diverse and inclusive emoji.

inclusive emoji

The truth is that they found in the World Emoji Day and the upcoming release the perfect moment to replace a criticised and even hated set of emojis -”the worst emoji on the planet” for some designers- with ones that look very much like iOS designs.

emoji evolution4

 

Anyway… Once again, Google smashed it and showed its potential to transform weakness into opportunity: to announce this brand refresh, the company opted for the -expected- creativity and sense of humor and published a farewell letter to Blob, the iconic Android emoji.

 

“Dear Blob,

I see it all now that you're gone.

We were both young when I first saw you… I said “it’s a love story, Blobby just say yes.”

 

Now, you lost that blobbin’ feeling. Blobversation has run dry—that’s what’s going on. Oh Blobbie, I couldn't have tried anymore. Blame it on the blob.

 

Once upon a time I was falling in blob, and now you’re just someblobby that I used to know.

It’s time we had the talk. Blob, bye.

 

Although we’ve come to the end of the blob, I want you to know you couldn't have loved me blobber. I’ve had the blob of my life… you’ll always be my Blobby.

 

Don’t you forget ablob me,

Google

P.S. Nevermind, I’ll find someblob like you… You can blob your own way with new stickers in Google Allo.

 

#BlobVoyage!”

 


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