Smokeylemon Soapbox - Leveraging Your Local Market

Tooting your horn, do it right and everyone knows all about your business, do it wrong, or too often and you are likely to end up with a bent vuvuzela.

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Written by Ross Bennett

21 August 2020 | 2 Minute(s) to read



At Smokeylemon we’ve decided it’s time we tooted our own horn, nice and loud, and more importantly for your benefit. 

 

Amongst our astute band of marketers, designers and developers, we have accrued a vast bank of helpful knowledge to help you market and promote your business. We thought rather than humming a silent tune in our own heads, everyone would be better off if we share some of our wisdom to help other business owners like you to amplify the unique tone of your own organisation, to toot your own horn.

 

So...we would like to invite you to join us for our first ever Smokeylemon Soapbox Session, which will take place on Thursday 17th of September at the Do Box New Plymouth. We plan that this bi-monthly series of events will cover key topics in the world of marketing, design & web development with a particular focus aimed at SME businesses. The Soapbox Session will also give attendees a chance to meet the Smokeylemon team and pick their brain as well as network with other business owners. 

 

In the first event, titled “Leveraging Your Local Market” we will cover how to use best marketing practices to lead the way on a local market level. 

 

With a sudden focus on shopping local to bolster regional economies you will learn how to:

  • Target customers on a local level using Facebook ads and Google My Business, Maps and Search Console

  • Increase your organic Google rankings with better SEO practices

  • Understand recent changes applied by Google that affect the way your listings appear to a local audience

 

Our aim is that you will come away with a greater understanding on how best to market your businesses to local customers so that when you do toot your horn it’s nice and loud! 

 

This event will be presented by our two Marketing Strategists Ross and Emma, who between them have 20+ years experience working in the brand and marketing world. They have both promised that passing on their top tidbits of information will be both useful and entertaining plus they’ll provide some drinks & nibbles for attendees on arrival. 

So, what are you waiting for?  

Ross Bennett
Marketing Strategist

Ross has spent 24 years in the design industry working in various roles from graphics to strategy, writing to campaign design. With most roles having a marketing focus Ross leads our Digital Marketing Team and ensures that the design coming out of the studio not only looks great but communicates well.

With a Bachelor of Design from Victoria University Ross is also Google certified, putting him in a knowledgeable position to enhance any marketing campaigns that you need to conceive for your business. Outside of work, Ross is a fine artist, writer, presenter and qualified firefighter with a mind that is constantly searching for the humorous side of life.

Emma O'Rourke
Marketing Strategist

Emma has accumulated over 10 years of marketing experience within the automotive, technology, sport and outdoor industries. She has a Marketing Bachelors Degree from Glasgow Caledonian University (Scotland) and is Google Ads certified. Emma’s varied marketing experience allows her to take a birds-eye perspective of projects to maximise them both on & offline. Outside of work, you will find her running in and around Taranaki training for her next big race.

Mandy McGregor
Big Cheese

Mandy is the owner and creator of Smokeylemon. She is continually striving to deliver exceptional work to all clients large or small. In charge of sales, she has the ability to put herself in the clients shoes to deliver the right outcomes and is eager to understand how every business operates. Football, archery and thinking keeps her occupied.   Oh, and speaking of shoes, Mands is ready to go toe-to-toe with Imelda Marcos in number of new shoes...one day.

Ross Bennett
Emma ORourke
Mandy McGregor

Ross Bennett
Marketing Strategist

Ross has spent 24 years in the design industry working in various roles from graphics to strategy, writing to campaign design. With most roles having a marketing focus Ross leads our Digital Marketing Team and ensures that the design coming out of the studio not only looks great but communicates well.

With a Bachelor of Design from Victoria University Ross is also Google certified, putting him in a knowledgeable position to enhance any marketing campaigns that you need to conceive for your business. Outside of work, Ross is a fine artist, writer, presenter and qualified firefighter with a mind that is constantly searching for the humorous side of life.

Emma O'Rourke
Marketing Strategist

Emma has accumulated over 10 years of marketing experience within the automotive, technology, sport and outdoor industries. She has a Marketing Bachelors Degree from Glasgow Caledonian University (Scotland) and is Google Ads certified. Emma’s varied marketing experience allows her to take a birds-eye perspective of projects to maximise them both on & offline. Outside of work, you will find her running in and around Taranaki training for her next big race.

Mandy McGregor
Big Cheese

Mandy is the owner and creator of Smokeylemon. She is continually striving to deliver exceptional work to all clients large or small. In charge of sales, she has the ability to put herself in the clients shoes to deliver the right outcomes and is eager to understand how every business operates. Football, archery and thinking keeps her occupied.   Oh, and speaking of shoes, Mands is ready to go toe-to-toe with Imelda Marcos in number of new shoes...one day.

Where - DoBox New Plymouth 91 Devon Street West, New Plymouth 4310

When - Thursday 17th September 2020 

Time - Doors open 5.15pm 

Cost - FREE! Just book your spot here

Book your spot to the inaugural Smokeylemon Soapbox Session today!

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