See it in the City is a New Plymouth District Council initiative to bring vibrancy to the CBD through events and activities. It was born out of the Councillor’s 10 Focus Areas campaign where one survey topic was on creating a thriving CBD.

Jono, our senior graphic designer, was responsible for putting together the concept of this amazing initiative. With some inspiration and creativity, something beautiful came up!

The brief: All about vibrancy

Sophie Kelly, NPDC’s Central City Facilitator, came to Smokeylemon with the idea of having an overall theme for their “See it in the City” campaign.

The new design would be reflected in different marketing pieces to promote events and activities. It had to be attractive and memorable, vibrant and colourful.

Our work

The result is a theme that is dynamic, lively, and full of colour. We find it inviting and engaging! It is flexible and adaptable to any marketing requirements:

Images for social media:

SIITC NPDC FB profile Large

Events banner:

 NPDC City Campaign Final



 IMG 2108

see it in the city

We loved seeing the flag designed by Smokeylemon in action at the HMNZS Endeavour Parade and event on Saturday morning!


We have an experienced and passionate team of graphic designers. From a single product design to brand development, we approach every job with the same passion and dedication.

Contact Smokeylemon today


Back To Blogs



Website Design (13)

Digital Marketing (20)

Graphic Design (13)

General (3)

Development (3)

Smokeylemon (17)

E-commerce (1)

Social Media (7)

Hosting (1)

Franchise Marketing (2)

Case Studies (1)

User Experience (1)