We attended Google Masterclass 2017 in Auckland last week and we were excited to learn the huge potential that Artificial Intelligence (A.I.) can bring to digital marketing in terms of efficiency and problem-solving.
Agency of the Future means understanding our A.I.-First world
Our world is rapidly switching from a mobile-first world to an AI-first world. Although we don’t always notice this, artificial intelligence, the science of making things smart so they can perform sophisticated tasks with human-like recognition, has invaded our daily life and helps us with everyday problems.
From Google Translate with graphic and speech translation to Smart Spam classifications in our inbox or face recognition in photos, A.I. is part of our daily routine. At the event we played “Quick, Draw!”, a game built with machine learning. It’s definitely a fun way to show how machine learning works: you draw, and a neural network tries to guess what you’re drawing. Click on the image to play - it’s super humbling!
Of course, it doesn’t always work. But the more you play with it, the more it will learn. Check out more Google A.I. Experiments here.
As a Google Partner Agency, we’ve been implementing AI systems in our digital marketing campaigns, and we are aware that there is still a lot to develop and grow. At Google Masterclass 2017 we learnt about ways of measurement and automatic optimisation tools that will help to make our work easier and more precise in a complex digital world.
We’re walking towards being the agency of the future, this means being able to understand the complexity of digital users and offer them highly targeted and customised content according to their online behaviour. A.I. can help us reach individuals with unique messages and measure the results on that.
Better measurement drives better results, and that’s all we want for our clients.
Want to work with an agency focussed on obtaining the best results for their clients through Google’s latest digital technologies?