When Usability Comes First: Inmark Website
28 September 2017 | Less than a minute to read
Inmark.co.nz is a website that combines content and design in a perfect balance. When user experience is priority, this website is a fine example. See how we did it!
Clayton & Jason from Alpha Customs came to Smokeylemon with the need of a brand new website as the main digital channel for the New Zealand branch of Inmark Temperature-Controlled Packaging (TCP) solutions, the product is a first of its kind in the country.
Inmark is an international and globally-renowned company that has been running their packaging business through Inmark Packaging for more than 40 years. A growing market helped to expand the business enough to generate specialised divisions. The Inmark Temperature-Controlled Packaging brand is a result of that success and we knew that their New Zealand distributor’s website needed to lead, and educate the market.
Website Must Haves
The new website needed to have a modern design, an easy-to-read interface that allowed customers to easily find and be informed of all Temperature-Controlled Packaging solutions available, rich content about each range, specifications, images, uses and limitations. A mobile version of the site was a must.
What We Did
We focused our efforts on graphic and diagrammatic ways to display the website content. An expanded menu on the left-hand side helps users to see the whole site structure at a glance and tell what section they are browsing.
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