Smokeylemon know the complexities that franchises face every day, from developing a strong brand with controllable product growth to managing local market objectives and requirements. The marketplace is fiercely competitive, New Zealand is the most franchised country in the world with 631 different franchise systems and 37,000 franchise units in the country. For a country with a population of only 4.7 million that is a huge percentage of the business marketplace taken with franchised business, franchisors need marketers that understand the complexities involved in the world of franchising. From managing the internal marketing communication flow of the franchisees to understanding how to create integrated strategies that support both the brand nationally but also delivering to the objectives of the markets on a regional and local level. Smokeylemon creates scalable marketing solutions that work to expand your franchise, strengthen and protect your brand and grow your local markets. From branding all the way through to your social media campaigns Smokeylemon can help you develop your marketing toolkit for success.Lets talk.
The best campaigns are the ones that work! We advise on how to best reach your target audience in the most cost-effective manner. Our team takes pride in ensuring everything we do works for your brand, your local markets and your customers.
Latitude Homes was established in 2007 and currently has 8 Franchises across both the North and South Island. Marc approached the agency looking for a ‘one stop shop’ for all his marketing needs. Lacking a strong marketing strategy Smokeylemon worked with Latitude Homes to create a comprehensive strategy that focused on delivering business growth within the regions.Read Full Case Study
In addition to this, the Smokeylemon team attended the Latitude National Annual Conference to present the new marketing plans and to field detailed local questions. They also delivered marketing, full website and social media training to all the managers.