The client had already specified the colours that he wanted for the business and we were happy to run with those choices, refining them to fit the design.
The lettering was designed specifically for the logo, adapted from an existing typeface, creating a legible and unique piece of typography. The colouring and gradient use created more depth and interest to the three letter logo. Our designers then used that complementary typeface to support those letterforms for the byline text.
To add more interest and texture to the brand we utilised a line drawing of a rural background which gives the product a sense of place and indicates purpose.
After establishing the look and feel of the brand it was all hands to the mouse as the designers created the website design, stationery, signage, sales sheets and also a 20m2 stand to be set up at that most kiwi of all trade expositions, Feildays. Marketing kicked in again designing a digital sign up form for capturing leads at Fieldays and an automated follow-up email to keep in touch with new customers.