The goal with designing a logo for Charlotte Talks was to incorporate the bubbly fun loving personality of the lady behind (and in front of) the brand. I began thinking of imagery and icons that represent talking and presenting e.g., microphones, speech bubbles and megaphones.
From that rudimental beginning I then gravitated towards the abstraction of a speech bubble that was created with a 'C' and 't'. Once the logo was refined it was then time to think about colours. Charlotte requested yellow and black for her logo's colour.