First Step Home Loans

Brand & custom website

New brand and website for First Step Home Loans

First Step Home Loans came to us to help launch their business in the busy New Zealand home loans market. What sets First Step apart from other home loan companies is their knowledge and background in both finance and construction. First Step needed help with their market positioning as well as a new brand to get them out into the public eye.


The First Step Home Loan brand is represented by a New Zealand native bird, perfectly called “The House Swallow”. The Swallow is swift, agile and a prolific nest builder, it’s a perfect metaphor for representing the brand qualities of First Step Home Loans. Not only that, the bird provided us with a great colour palette to use across the brand.

FSHL Project page Block 2

Stationery and print

Once we had the logo and brand guidelines sorted, it was time to run out the stationery requirements for the team at First Step Home Loans. This included business cards, flyers, booklets and posters. Here are some examples of the stationery we created.

FSHL Project page Block 4


The new website for First Step Home Loans needed to showcase the wide range of information that clients need to make an informed decision about their mortgage. The website needed to lay out the information in a way that was easy to digest as financial reading can often be overwhelming. We also included a mortgage calculator for clients to get an idea of their payments before making contact with the team.

FSHL Project page Block 6