Marketing Pinto Trailers
We are gaining marketing momentum for Pinto Trailers specifically targeting the male audience from the Waikato to Cape Reinga. Trailers are hard to deliver en masse! We determined the strategy, audience type, and the expectation of each of the marketing avenues right from the outset, even before the website construction began so we had a high-level view of where Pinto is, and where they want to go as a business.
And then we delivered.
We run Facebook Campaigns, Google Adwords, Mailouts and Remarketing in a strategic way, giving the audience time to absorb the information, and then reminding them Pinto is the right trailer brand for their needs. Working also with Radio we delivered a fast-turnaround Yard Sale promo - the first ever. It was pretty nifty to get that done swiftly!
And now we monitor and measure.