BRAND GUIDELINES
Once we had worked out a marketing strategy for Plymouth International, we needed to bring it to life with graphic design. We started by working on a logo and moved to making the brand rules around logo use, design layouts, colours, typography and photography.
We put this all into a brand guidelines document for the client to reference as well as printers and suppliers. This means that the Plymouths brand is consistent across all platforms even when made by different suppliers.
