smarter marketing strategies

digital marketing & offline marketing

Having a beautiful and effective website is not enough to get the visitors you want. To get the word out and attract the right traffic, we will help you develop strategies that mix offline and digital marketing campaigns, from search engine marketing and social media management to billboards and radio. Smokeylemon is a certified Google Partner and we have the creative nouse and digital experience to put you in front of the right customers at the right time.

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Through Google search ads, a.k.a. Search Engine Marketing (SEM), you can pay to appear in Google’s top results for specific search phrases or words, making sure you only show your ads to users looking for your products or services. The best thing is you only pay if they click on your ads! 

If your goal is reach, brand awareness or consideration, then display ads, video ads through Youtube and remarketing will be the format to use. If done properly, Google Ads can be a very successful way to generate leads, enquiries and sales. Our team of Google-certified experts can help you avoid costly mistakes and reach your goals.

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Social media has become an important part of our lives. Accessible to anyone with an internet connection, social media now makes it easy to promote your products and services to a broad audience and target their specific interests. We can generate business pages on any social media channel following your brand guidelines, generate meaningful content for you to share with your followers and run paid ads if you need to promote content outside your followers audience.

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As opposed to SEM, SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. In other words, through SEO strategies we can increase your website’s relevance to rank better in Google organic search results and keep your web content up to date.

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Email marketing is a powerful way to connect with your leads and it works best when it’s personalised. With SharpSpring, our automated marketing CRM package, we capture website visitor’s details and release customised emails based on their personal preferences and website actions. Your leads will be automatically well looked after while you focus on growing your business.

Whether you want to drip feed your customers information to help close a sale or generate enquiry, or remind a user about the product they left in the cart, email automation can reel in thousands in potential lost revenue.

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SharpSpring, our CRM of choice, is an all-in-one automated marketing and lead management tool. The system tracks leads and their behaviour on your website so you can identify the hottest leads and engage with them at critical moments. You will be able to act at just the right time to convert the curious to the converted, with Sharpspring doing the majority of the lead nurturing for you!

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Continual improvements increase conversions. That’s why reporting is so important. We run exhaustive data analysis and run comprehensive reports which review user behaviour, ad performance and overall effectiveness of the campaign. Armed with this information you can make data-driven enhancements to your site and other marketing assets to gain maximum exposure, at the lowest cost possible, increasing the likelihood of converting prospects into customers in a cost-effective way.

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Ready to reach the right customers in the right places with data driven marketing?

Tell us what your goals are and we can prepare a tailor-made marketing proposal for you.