When Age Concern Taranaki needed to bring their "Age is Just a Number" campaign to life, we delivered it end to end. We worked alongside Age Concern Taranaki to design the joint "Age is Just a Number" logo, giving the campaign its own clear identity from the start. From there, we led the marketing strategy, produced a podcast, and filmed content - including interviews with participants - to give the campaign a genuine voice and face, and organised a TV interview to extend its reach further into the community.

On the ground, we branded their car to turn it into a moving piece of the campaign, and built a dedicated "Age is Just a Number" website to give the initiative a proper home online. To help raise funds through the sale of campaign artwork, we ran targeted paid ads, driving awareness and sales directly back to the cause.

From strategy through to execution, the campaign combined storytelling, design, and digital marketing to do more than spread a message to help raise real funds for a cause that matters to our community.