SEO
services.
Search now happens in three places
People looking for a local business now find it in three places: Google's search results, Google Maps, and AI answers from tools like Google AI Overviews, ChatGPT, Gemini and Perplexity. Good SEO makes sure your business shows up in all three.
When someone in New Plymouth asks "who's the best plumber near me?", the answer might come from a map listing, a website, or an AI summary that names three businesses. If you're not in that answer, you're not on the shortlist.
Our SEO services
We offer six services. Most clients start with an audit, then move to monthly SEO.
SEO audit
An SEO audit shows where you rank today, what's holding your site back, and what to fix first. We check your site's technical health, your Google Business Profile, the keywords your customers use, and how often AI tools mention your business. You get a prioritised action list, not a 90-page report.
Local SEO and Google Business Profile
Local SEO helps you appear when people in New Plymouth and Taranaki search for what you do, including the Google Maps results. We set up and manage your Google Business Profile, keep your name, address and phone number consistent across NZ directories, and help you earn more Google reviews.
On-page and technical SEO
We make sure Google can read every page and knows what each one is about. That means page titles, headings, internal links, site speed, mobile layout and structured data (schema). If your site needs more than fixes, our website design and development team builds sites with SEO in from the start.
GEO – getting named in AI answers
Generative Engine Optimisation (GEO) is the work of getting your business named and linked when people ask AI tools for a recommendation. AI tools build their answers from what the web says about you, so we make that information clear, consistent and easy to quote:
Clear facts about your business – what you do, where you are, who you serve – on your site and in structured data
Consistent listings on Google, NZ directories and industry sites
A steady flow of genuine Google reviews
Mentions in local media and on trusted third-party sites, backed by our PR and comms team
Regular checks of what ChatGPT, Gemini and Perplexity say about you and your competitors
AEO – answering your customers' questions
Answer Engine Optimisation (AEO) means writing pages that answer the real questions your customers ask, in plain language. Those answers can appear in Google's AI Overviews, "People also ask" boxes and voice search. We find the questions, write the answers, and mark them up so search engines can read them.
Monthly SEO and reporting
Monthly SEO keeps your rankings moving after the audit fixes are done. Each month we track your positions in New Plymouth and across NZ, publish or improve content, build local links, and report on calls, form enquiries and visits from Google Analytics 4 – not just rankings.
How we work
Audit – we find out where you stand and what's holding you back.
Plan – we agree the keywords, pages and local signals to focus on first.
Fix and build – we fix technical issues, improve key pages and set up your Google Business Profile.
Monthly SEO – we keep improving content, links, reviews and AI visibility.
Report – a plain-English monthly report showing enquiries, rankings and what we'll do next.
Why a New Plymouth SEO agency
We're based at 355 Devon St East, New Plymouth, and we work with businesses across Taranaki and New Zealand. We know the local market, the local competition and the searches your customers actually make. You can meet us in person, and you'll deal with the same people every month. Meet the team or see our client work.
Related services
SEO works best alongside Google Ads for faster results, a website built for search, and a clear marketing strategy.
SEO FAQs
How long does SEO take to work?
Most businesses see early movement in 2–3 months and stronger results in 6–12 months. Local SEO and Google Business Profile changes often show sooner, because there's less competition in a single town than across New Zealand.
What's the difference between SEO, GEO and AEO?
SEO helps you rank in Google's search results and maps. GEO (Generative Engine Optimisation) helps AI tools like ChatGPT and Gemini name your business in their answers. AEO (Answer Engine Optimisation) shapes your content so it can be used as the direct answer to a question. They overlap, and we work on all three together.
Can AI tools like ChatGPT recommend my business?
Yes. When someone asks ChatGPT, Gemini or Google's AI Overviews for a local recommendation, the answer draws on your website, your Google Business Profile, your reviews and what other sites say about you. The clearer and more consistent that information is, the more likely you are to be named.
Do I need local SEO if I only work in Taranaki?
Yes – that's exactly who local SEO is for. Most local searches show a map with three businesses before any websites. Local SEO is how you get into that map for searches in New Plymouth, Taranaki and nearby towns.
Can you do SEO on my existing website?
Yes. We can work on your current site, whatever platform it's built on. If a rebuild would help more than fixes, our audit will tell you why and what it would involve.
Do you only work with New Plymouth businesses?
No. We're based in New Plymouth and work with businesses across New Zealand. For clients outside Taranaki we meet online and report the same way.
Ready to get found? Book an SEO audit and we'll show you where you stand.
