We manage Baker Tilly's website, paid Google Ads, and SEO, working as an extension of their team through monthly strategy meetings. This year we introduced Performance Max into the paid mix, broadening reach across Google's full inventory while machine learning sharpens performance over time. Alongside that, ongoing SEO work keeps Baker Tilly visible and competitive in organic search, while the website itself is built to convert that visibility into real enquiries. Together, the three work as one system, a site that performs, paid that drives immediate reach, and SEO that builds lasting authority.