The 2025 revamp touched everything from the Franchise NZ brand identity through to the page-by-page design of the magazine itself, giving the publication a sharper, more contemporary visual language while respecting its long-standing place in the industry. Every quarter, Smokeylemon designs and produces an average of 70 pages per issue, with 20,000 copies printed and distributed nationwide — making it one of New Zealand's most widely circulated business sector publications. Since the revamp, readership has continued to climb, with engagement growing steadily over the past three years as the refreshed brand and design resonate with a readership spanning the country's franchisors, franchisees and industry stakeholders. For a magazine that's been part of the furniture since 1992, growing its audience three decades in is no small feat — and a strong signal that the revamp didn't just modernise the look, it strengthened the magazine's connection with its readers.