Fresco Shades came to us with a brand that already had good bones. Rather than starting from scratch, Smokeylemon's job was to elevate what was already working, refining the existing identity so it felt sharper and more consistent without losing what made it recognisable.

That meant updating their style guide, tightening up the visual language across colours, typography, and imagery so everything from packaging to digital ads pulled in the same direction. It's the kind of work that doesn't shout for attention but makes a real difference: a brand that looks more polished and professional everywhere it shows up, from the showroom floor to events like the Auckland Home Show.

Alongside the brand refresh, we maintain Fresco Shades' website on an ongoing basis, keeping it running smoothly, up to date, and ready to support their marketing as it goes out into the world.

It's a good example of what Smokeylemon does well beyond the big rebrand projects. Sometimes the most valuable work is the quieter kind: elevating a brand that's already strong, and keeping the foundations solid behind the scenes.