Millwards Roofing Ltd are professional, reliable roofing pros based in New Plymouth, the kind of business that does great work but wasn't getting seen for it. Their feeds were quiet and reach was minimal, so the brand simply wasn't landing with the people who needed to know about them.

The brief was straightforward: get noticed, and get remembered. Quiet, competent work doesn't cut through on its own: it needed a voice and a presence to match the quality of the roofing itself.

Our play was bold, personality-led video paired with clever campaign copy, posted with intent rather than just for the sake of consistency. Every piece was built to stand out in a feed, not blend into it, giving Millwards a personality online that matched their reputation on the tools.

The result is a brand that's no longer easy to scroll past, content with character, backed by a strategy that gets it in front of the right people.