graphic-design
Graphic design covers all visual output that is not video. It ranges from social statics and display ads through to full brand identity work, annual reports, and client-editable Canva template builds. Design work often runs alongside video or marketing projects.
Deliverable types
What we actually hand to clients from this discipline.
Brand / identity
Logo, palette, typography, style guide
Signage
Print ready files for signwriters, vehicle wraps, billboards
Social static / tile
Paired with video, sponsor, or event content
Display ads
Digital, multiple sizes, platform-spec
Annual reports
Document layout, brand-led, print or digital
Canva template builds
Client-editable templates — handover is the deliverable
Presentation / decks
Slides, pitch, client-facing document
Montage / edit
Compile existing footage, grade, deliver
Key entities
The things that exist and need to be tracked within this discipline.
Brand guidelines
Fonts, colours, logo rules — the constraint set
Asset library
Logos, photos, icons, stock, supplied files
Canvas / artboard
Size, bleed, safe zone, format specification
Design round
Concept, revision, and client approval cycle
Print spec
CMYK, bleed, resolution, supplier requirements
Delivery file
PDF, PNG, AI, packaged source — agreed at brief
Production stages
The standard sequence work moves through, from brief to delivery.
Brief intake
Size, usage context, brand, deadline
Concept
Direction, mood, layout options presented
Revisions
Client feedback rounds (typically two included)
Artwork finalise
Proof, preflight, client sign-off
Supply
To printer, platform, or client files
How work flows
Brand guidelines inform the canvas, which is refined through design rounds to produce approved artwork that is then packaged into a final delivery file.