marketing
Marketing work covers ongoing retainer relationships and campaign-led initiatives. It spans social media management, SEO, email marketing, paid advertising, and PR/comms. Marketing is often the parent discipline that pulls video, design, and web deliverables together into a unified campaign.
Deliverable types
What we actually hand to clients from this discipline.
Social media retainer
Monthly posts, scheduling, copy, reporting
SEO retainer
On-page content, technical fixes, monthly report
Campaign plan
Strategy, channels, timeline, creative direction
PR / comms
Media releases, community, stakeholder comms
EDM / email
Mailchimp campaigns, list management, copy
Paid ads
Meta, Google — creative and media buy management
Key entities
The things that exist and need to be tracked within this discipline.
Campaign
Goal, audience, message, timeline, channels
Channel
Facebook, Instagram, email, Google, website, billboards, print.
Content calendar
Post schedule, themes, approval dates
Web asset
Image, video, icon, font, document
Post / asset
Copy + visual — always platform-specific
Audience
Defined target for a campaign or channel
Meeting / WiP
Regular check-in included in retainer scope
Report / result
Reach, engagement, leads — monthly or per campaign
Production stages
The standard sequence work moves through, from brief to delivery.
Strategy
Goals, audience, channels, key messages
Content creation
Copy, visuals, scheduling
Publish
Post, send, go live across channels
Monitor
Engage, respond, adjust in real time
Report
Results, learnings, recommendations
How work flows
A campaign spans multiple channels, which are populated with posts and assets targeted at a specific audience, and the results are captured in a report.