Print covers all physical output from design through to supplier management and delivery. Smokeylemon manages the full chain - artwork, preflight, supplier relationship, and client delivery. Print often runs alongside brand or campaign work.
Deliverable types
What we actually hand to clients from this discipline.
Business cards
Design, print-ready supply, print management
Stationery / letterhead
Brand-aligned, editable, print-ready
Large format / signage
Coreflute, banners, building, car wrap, outdoor
Brochure / rack card
Folded, DL, A4, A5 — copy and layout
Annual reports / magazines
Brand-aligned, editable, print-ready
Handout / collateral
Generic or campaign-specific printed piece
Wayfinding
Design, print-ready supply, print management
Key entities
The things that exist and need to be tracked within this discipline.
Print spec
Size, CMYK, bleed, resolution, fold type
Supplier
Trade print partner — turnaround and quality varies
Proof
Soft proof (PDF) or hard proof — requires sign-off
Print-ready file
PDF/X, packaged AI or INDD with all links
Quantity / run
Number of copies, versions, paper stock
Delivery
To client, to event, or to installation address
Production stages
The standard sequence work moves through, from brief to delivery.
Brief
Format, quantity, deadline, brand notes
Design
Artwork creation, brand alignment
Client approval
Proof reviewed and signed off in writing
Pre-press
Preflight, colour check, bleed, trim check
Print + deliver
Supplier, turnaround time, receipt, delivery
How work flows
A brief drives the creation of artwork, which once approved by the client becomes a proof that gets sent to the printer, who delivers the final product.