Smokeylemon brand & marketing
How we market ourselves, the work we do to build our own brand, attract the right clients, and demonstrate what we are capable of. Our own marketing is treated as a real client project with a budget, owner, and deliverables.
Our marketing channels
Social Media
Facebook and Instagram - showcase work, build brand, attract leads.
Website
Primary conversion point, portfolio, services, contact
Showreel
Video-first summary of our best work - updated annually
Word of mouth
Our strongest channel, happy clients refer us
Partnerships
Strategic relationships with complementary businesses
Our own brand rules
We hold our own work to the same standard we hold client work. If we would not send it to a client, we do not publish it under the Smokeylemon name.
Everything is a portfolio piece
Every piece of our content should demonstrate our craft. Low-effort posts undermine the brand.
Content is planned, not reactive
A monthly content calendar is maintained. Reactive posts can supplement but do not replace planned content.
Showreel is a living document
Updated at minimum annually. New work is assessed for showreel suitability as it is completed.
Track our own time
Our own marketing time is logged as non-billable in Teamwork under the Smokeylemon project. We know what investment we make in our own brand.
Our voice
Confident, human, story-first. We do not talk about ourselves the way a corporate agency talks about itself. We are a creative team from Taranaki who make things people actually want to see.
Internal smokeylemon projects in Teamwork
These are treated as real projects, with budgets, owners, and due dates.
Smokeylemon admin
Internal admin, systems, operations
Smokeylemon marketing
Social, content, showreel, brand campaigns
Smokeylemon quotes
All pre-sales and quoting activity