A friendly
creative bunch.

We thrive on using our specialist skills to do good things with good people. Team Smokey, helping to make businesses better since 2001.

Smokeylemon is a New Plymouth based creative, full-service agency.  Our job is to help businesses and national franchises be successful by developing influential brands, designing cross-device experiences and delivering innovative marketing.

Practical application of code, common sense and a pragmatic approach to our work processes means we can be agile, effective and still have the creative space to deliver amazing results. We invite you to build a lasting relationship with us!

Smokeylemon was a small web design company in 2001, and over time has evolved into a full-service marketing agency.

We are a continually growing team of 11 talented professionals with different backgrounds and areas of expertise: strategists, graphic designers, developers, digital marketing specialists and project managers.

It’s this fine mix of personalities and skills that have helped form many successful relationships and many successful projects for our customers.

Our core values are absorbed into every single task we undertake large or small. These values say a lot about how we work as a team and with our clients.

Enjoyment

Having fun, loving what we do, and having a playful work environment are key components of our work. Now please don’t think that this means we waste your money by playing hacky sack on your budgeted time - it means that our shared working environment is often abuzz with the ping-ponging of ideas across our desks as collectively we generate the next big idea for a client. This is where all our creative and innovative ideas come from.

Communication

Communicating the right thing, to the right person in a timely manner allows us to start, undertake and complete successful results-oriented projects. This not only extends to our clients but to us as a team each working on a part of your job. At Smokeylemon no man (or woman for that matter) is an island, we are more like a bunch of islands that rock in the breeze together - an archipelago if you like.

Reliability

Our results speak to our capability. We know what we do, we back the expertise of our talented team and we’re proud of the products and services we deliver. We’ve been in this game a loooong time now with many many long term client relationships. So we’re here for you, we’ll make sure you leave with a solution that will match your goals and instil pride in your business. Don’t expect us to close up overnight and move to the Cayman Islands anytime soon… unless you guys want to come too?

Lemon v5

The Team at Smokey HQ

Mandy McGregor
Big Cheese

Mandy is the owner and creator of Smokeylemon. She is continually striving to deliver exceptional work to all clients large or small. In charge of sales, she has the ability to put herself in the clients shoes to deliver the right outcomes and is eager to understand how every business operates. Football, archery and thinking keeps her occupied.   Oh, and speaking of shoes, Mands is ready to go toe-to-toe with Imelda Marcos in number of new shoes...one day.

Stu Sutherland
Senior Designer

New Plymouth-born, Stu headed to Wellington to study graphic design at Massey University. After gaining his Bachelor of Design in Visual Communication Design he moved to Auckland and worked in the advertising industry for more than five years. But the lure of Taranaki was too strong!

At Smokeylemon, he is one of our senior graphic designers working on everything from brands to websites. When he's not working, Stuart enjoys sailing, spending time with his family and watching the NBA.

Jo Brimelow
Accounts Extraordinaire

Jo organises the office, handles the accounts, domains and sorts out the hurricane Mandy leaves behind!

Jo's role at Smokeylemon is accounts and business management, her happy place is knee-deep in cashflow spreadsheets. When not at Smokey HQ Jo can be found plowing up and down the Waitara River in her kayak or hanging out at the beach.

Susan Trigger
Creative Services Manager

Susan was raised in Taranaki but has spent many years honing her creative and organisational skills in some of Hawaii’s biggest advertising and design agencies.

We are very pleased to have her experience, charm and direct line of supply for Magnum PI shirts in the Smokeylemon studio. Susan will ensure that all of the many projects that come through our door run smoothly and have that big agency quality that you can expect.

Cameron Oulsnam
Senior Developer

Web Cam' is one of our senior developers at Smokeylemon. With more than ten years of experience in his field, he is one of the rare few that can design and programme. Cam is also a rock fanatic who plays the guitar and is a man of many skills.

Cam's skill set is wide but key ingredients include: Graphic design for web, HTML, CSS, PHP, MySQL, Silverstripe Developer, fluent in all Adobe products and can code a site like a demon. He loves making 'things' with code. The coolest data nerd we know.

Ross Bennett
Marketing Strategist

Ross has spent 24 years in the design industry working in various roles from graphics to strategy, writing to campaign design. With most roles having a marketing focus Ross leads our Digital Marketing Team and ensures that the design coming out of the studio not only looks great but communicates well.

With a Bachelor of Design from Victoria University Ross is also Google certified, putting him in a knowledgeable position to enhance any marketing campaigns that you need to conceive for your business. Outside of work, Ross is a fine artist, writer, presenter and qualified firefighter with a mind that is constantly searching for the humorous side of life.

Jono Hodgson
Senior Designer

Originally from England but raised here in NZ, Jono has 15 years in the design industry, with experience in sign writing, website design & build and graphic design. He is a part of the senior design team, armed with a Bachelor of Arts and a strong affinity for traditional and digital art.

Food also seems to go missing around Jono, we're still not sure why...

Tina Adlam
Content Geek & Lite Site Maestro

Tina comes from a fashion design background and has been building Shopify sites for the last six years while also running her clothing label Mavis and Bob. She is our Shopify and website content expert. Tina also trains our customers on how to maintain and update their sites.

Imogen Pedley
Designer

Imogen has a Bachelor of Design from AUT majoring in Graphic Design. Imogen is our cupcake queen and has a passion for all things design. As well as sewing - her dream is to design her own textiles for her small business ‘Wolf Foot Designs’. Loves plants… hates single-use plastic.

Mieke Rotteveel
Customer Happiness Hero

Mieke has a Bachelor of Social Science from the University of Amsterdam (The Netherlands) and is Google Ads certified. She's been working around the globe in the community sector, until she found her true calling in customer success and marketing roles for tech companies in New Zealand.

And don't be surprised if you bump into Mieke at Fitzroy beach in her rowing or surfing gear, trying to catch a wave with boat or board.

Mandy McGregor
Stuart Sutherland
Jo Brimelow

Mandy McGregor
Big Cheese

Mandy is the owner and creator of Smokeylemon. She is continually striving to deliver exceptional work to all clients large or small. In charge of sales, she has the ability to put herself in the clients shoes to deliver the right outcomes and is eager to understand how every business operates. Football, archery and thinking keeps her occupied.   Oh, and speaking of shoes, Mands is ready to go toe-to-toe with Imelda Marcos in number of new shoes...one day.

Stu Sutherland
Senior Designer

New Plymouth-born, Stu headed to Wellington to study graphic design at Massey University. After gaining his Bachelor of Design in Visual Communication Design he moved to Auckland and worked in the advertising industry for more than five years. But the lure of Taranaki was too strong!

At Smokeylemon, he is one of our senior graphic designers working on everything from brands to websites. When he's not working, Stuart enjoys sailing, spending time with his family and watching the NBA.

Jo Brimelow
Accounts Extraordinaire

Jo organises the office, handles the accounts, domains and sorts out the hurricane Mandy leaves behind!

Jo's role at Smokeylemon is accounts and business management, her happy place is knee-deep in cashflow spreadsheets. When not at Smokey HQ Jo can be found plowing up and down the Waitara River in her kayak or hanging out at the beach.

Susan Trigger
Cam Oulsnam
Ross Bennett

Susan Trigger
Creative Services Manager

Susan was raised in Taranaki but has spent many years honing her creative and organisational skills in some of Hawaii’s biggest advertising and design agencies.

We are very pleased to have her experience, charm and direct line of supply for Magnum PI shirts in the Smokeylemon studio. Susan will ensure that all of the many projects that come through our door run smoothly and have that big agency quality that you can expect.

Cameron Oulsnam
Senior Developer

Web Cam' is one of our senior developers at Smokeylemon. With more than ten years of experience in his field, he is one of the rare few that can design and programme. Cam is also a rock fanatic who plays the guitar and is a man of many skills.

Cam's skill set is wide but key ingredients include: Graphic design for web, HTML, CSS, PHP, MySQL, Silverstripe Developer, fluent in all Adobe products and can code a site like a demon. He loves making 'things' with code. The coolest data nerd we know.

Ross Bennett
Marketing Strategist

Ross has spent 24 years in the design industry working in various roles from graphics to strategy, writing to campaign design. With most roles having a marketing focus Ross leads our Digital Marketing Team and ensures that the design coming out of the studio not only looks great but communicates well.

With a Bachelor of Design from Victoria University Ross is also Google certified, putting him in a knowledgeable position to enhance any marketing campaigns that you need to conceive for your business. Outside of work, Ross is a fine artist, writer, presenter and qualified firefighter with a mind that is constantly searching for the humorous side of life.

Jono Hodgson
Tina Adlam
Imogen Pedley

Jono Hodgson
Senior Designer

Originally from England but raised here in NZ, Jono has 15 years in the design industry, with experience in sign writing, website design & build and graphic design. He is a part of the senior design team, armed with a Bachelor of Arts and a strong affinity for traditional and digital art.

Food also seems to go missing around Jono, we're still not sure why...

Tina Adlam
Content Geek & Lite Site Maestro

Tina comes from a fashion design background and has been building Shopify sites for the last six years while also running her clothing label Mavis and Bob. She is our Shopify and website content expert. Tina also trains our customers on how to maintain and update their sites.

Imogen Pedley
Designer

Imogen has a Bachelor of Design from AUT majoring in Graphic Design. Imogen is our cupcake queen and has a passion for all things design. As well as sewing - her dream is to design her own textiles for her small business ‘Wolf Foot Designs’. Loves plants… hates single-use plastic.

Mieke smokeylemon 2

Mieke Rotteveel
Customer Happiness Hero

Mieke has a Bachelor of Social Science from the University of Amsterdam (The Netherlands) and is Google Ads certified. She's been working around the globe in the community sector, until she found her true calling in customer success and marketing roles for tech companies in New Zealand.

And don't be surprised if you bump into Mieke at Fitzroy beach in her rowing or surfing gear, trying to catch a wave with boat or board.

We would love to hear from you

Now that you know who we are, we would like to hear about you. Let's have a coffee and a chat, tell us about your business, your next big idea and your challenges. If we can't help, we'll tell you... so make the call today.