A creative bunch.

We thrive on using our specialist skills to do good things with good people. Team Smokey, helping to make businesses better since 2001.

The Team at Smokeylemon

Mandy McGregor
Big Cheese

Mandy is the owner and creator of Smokeylemon. She is continually striving to deliver exceptional work to all clients large or small. In charge of sales, she has the ability to put herself in the clients shoes to deliver the right outcomes and is eager to understand how every business operates. Football, archery and thinking keeps her occupied.   Oh, and speaking of shoes, Mands is ready to go toe-to-toe with Imelda Marcos in number of new shoes...one day.

Stu Sutherland
Senior Designer

New Plymouth-born, Stu headed to Wellington to study graphic design at Massey University. After gaining his Bachelor of Design in Visual Communication Design he moved to Auckland and worked in the advertising industry for more than five years. But the lure of Taranaki was too strong!

At Smokeylemon, he is one of our senior graphic designers working on everything from brands to websites. When he's not working, Stuart enjoys sailing, spending time with his family and watching the NBA.

Jimi Hunt
Creative Director

Jimi has been working in the design industry for the past 20 years, wearing many hats but more recently as the Creative Director at Newshub in Auckland. Jimi has a broad range of experience and skills that range anywhere from top down art direction for complete brand packages and redesigns. Long-form documentary franchising and bespoke graphical asset design and production, set/spatial design, and ‘Augmented Reality’ design and production.

Jimi also spent a number of years with MetService in Wellington, designing bespoke weather shows for major broadcasters in Australia and Europe. Also developing both their public and commercial brands and products.

Outside of work Jimi is kept busy with his two dogs Charlie and Eeyore who are basically children, which require extensive attention, pats and treats.

Sara Corleison
Marketing Manager

Sara is the Founder and Former Owner of Tailor Skincare, the multi award winning natural skincare range. After the successful business sale in 2022 Sara joined the Smokeylemon Team as Marketing Manager. Lending her expertise to help our clients increase sales, maximise new leads and generate strong brand authority with creative, efficient and omni channel marketing campaigns.

In her spare time you will find Sara in the garden with her daughter Annabelle and Mini Schnauzer Loui. Either that or on the deck soaking up the sun with a nice glass of vino.

Tim Brasell
Dev Team Lead

Prior to joining Smokey Lemon, Tim established himself as a prominent figure in the design industry. He founded his own design studio, Little Rocket, in 2011, after gaining valuable experience at leading interactive design agencies in New Zealand. Tim's tenure at Origin Design/Insight Creative (Wellington), Springload (Wellington), and Terabyte (Auckland), Concise Group (London/Amsterdam) allowed him to work on a diverse range of projects and cultivate his skills in interactive media.

Tim holds a Bachelor's Degree in Computer Graphic Design from Wanganui School of Design.

Tim brings a platform-agnostic approach to website development. Meaning whatever platform you come to us with we can help you to achieve the best results for your business.

Tim’s unique skill set extends from website development to digital design. Understanding how to translate aesthetically driven design to UX to an actual working website is a huge asset in the website development process. The end result is a better, easier-to-use website for your customers.

Jo Brimelow
Accounts Extraordinaire

Jo organises the office, handles the accounts, domains and sorts out the hurricane Mandy leaves behind!

Jo's role at Smokeylemon is accounts and business management, her happy place is knee-deep in cashflow spreadsheets. When not at Smokey HQ Jo can be found plowing up and down the Waitara River in her kayak or hanging out at the beach.

Tina Adlam
Content Geek & Lite Site Maestro

Tina comes from a fashion design background and has been building Shopify sites for the last six years while also running her clothing label Mavis and Bob. She is our Shopify and website content expert. Tina also trains our customers on how to maintain and update their sites.

Molly
Barketing Manager

Molly has a BA (Hon) in Barketing from Canine College. She always has a pawsitive attitude and it’s never a ruff day when she is around. Molly makes sure to welcome the team and clients when they walk into the Smokeylemon HQ. Her favourite part of the job is getting lots of pats and sitting with the team at lunch where she offers a helping paw to clean up any crumbs.

Mandy McGregor 2
Stuart Sutherland
Jimi 2

Mandy McGregor
Big Cheese

Mandy is the owner and creator of Smokeylemon. She is continually striving to deliver exceptional work to all clients large or small. In charge of sales, she has the ability to put herself in the clients shoes to deliver the right outcomes and is eager to understand how every business operates. Football, archery and thinking keeps her occupied.   Oh, and speaking of shoes, Mands is ready to go toe-to-toe with Imelda Marcos in number of new shoes...one day.

Stu Sutherland
Senior Designer

New Plymouth-born, Stu headed to Wellington to study graphic design at Massey University. After gaining his Bachelor of Design in Visual Communication Design he moved to Auckland and worked in the advertising industry for more than five years. But the lure of Taranaki was too strong!

At Smokeylemon, he is one of our senior graphic designers working on everything from brands to websites. When he's not working, Stuart enjoys sailing, spending time with his family and watching the NBA.

Jimi Hunt
Creative Director

Jimi has been working in the design industry for the past 20 years, wearing many hats but more recently as the Creative Director at Newshub in Auckland. Jimi has a broad range of experience and skills that range anywhere from top down art direction for complete brand packages and redesigns. Long-form documentary franchising and bespoke graphical asset design and production, set/spatial design, and ‘Augmented Reality’ design and production.

Jimi also spent a number of years with MetService in Wellington, designing bespoke weather shows for major broadcasters in Australia and Europe. Also developing both their public and commercial brands and products.

Outside of work Jimi is kept busy with his two dogs Charlie and Eeyore who are basically children, which require extensive attention, pats and treats.

Sara
Tim
Jo Brimelow

Sara Corleison
Marketing Manager

Sara is the Founder and Former Owner of Tailor Skincare, the multi award winning natural skincare range. After the successful business sale in 2022 Sara joined the Smokeylemon Team as Marketing Manager. Lending her expertise to help our clients increase sales, maximise new leads and generate strong brand authority with creative, efficient and omni channel marketing campaigns.

In her spare time you will find Sara in the garden with her daughter Annabelle and Mini Schnauzer Loui. Either that or on the deck soaking up the sun with a nice glass of vino.

Tim Brasell
Dev Team Lead

Prior to joining Smokey Lemon, Tim established himself as a prominent figure in the design industry. He founded his own design studio, Little Rocket, in 2011, after gaining valuable experience at leading interactive design agencies in New Zealand. Tim's tenure at Origin Design/Insight Creative (Wellington), Springload (Wellington), and Terabyte (Auckland), Concise Group (London/Amsterdam) allowed him to work on a diverse range of projects and cultivate his skills in interactive media.

Tim holds a Bachelor's Degree in Computer Graphic Design from Wanganui School of Design.

Tim brings a platform-agnostic approach to website development. Meaning whatever platform you come to us with we can help you to achieve the best results for your business.

Tim’s unique skill set extends from website development to digital design. Understanding how to translate aesthetically driven design to UX to an actual working website is a huge asset in the website development process. The end result is a better, easier-to-use website for your customers.

Jo Brimelow
Accounts Extraordinaire

Jo organises the office, handles the accounts, domains and sorts out the hurricane Mandy leaves behind!

Jo's role at Smokeylemon is accounts and business management, her happy place is knee-deep in cashflow spreadsheets. When not at Smokey HQ Jo can be found plowing up and down the Waitara River in her kayak or hanging out at the beach.

Tina Oct 2021 750x750
Molly

Tina Adlam
Content Geek & Lite Site Maestro

Tina comes from a fashion design background and has been building Shopify sites for the last six years while also running her clothing label Mavis and Bob. She is our Shopify and website content expert. Tina also trains our customers on how to maintain and update their sites.

Molly
Barketing Manager

Molly has a BA (Hon) in Barketing from Canine College. She always has a pawsitive attitude and it’s never a ruff day when she is around. Molly makes sure to welcome the team and clients when they walk into the Smokeylemon HQ. Her favourite part of the job is getting lots of pats and sitting with the team at lunch where she offers a helping paw to clean up any crumbs.

Smokeylemon is a New Plymouth based, full-service creative agency.  Our job is to help businesses and national franchises be successful by developing influential brands, designing cross-device experiences and delivering innovative marketing.

Practical application of code, common sense and a pragmatic approach to our work processes means we can be agile, effective and still have the creative space to deliver amazing results. We invite you to build a lasting relationship with us!

Smokeylemon was a small web design company in 2001, and over time has evolved into a full-service marketing agency.

We are a continually growing team of eight talented professionals with different backgrounds and areas of expertise: strategists, graphic designers, developers, digital marketing specialists and project managers.

It’s this fine mix of personalities and skills that have helped form many successful relationships and many successful projects for our customers.

Our core values are absorbed into every single task we undertake large or small. These values say a lot about how we work as a team and with our clients.

Enjoyment

Having fun, loving what we do, and having a playful work environment are key components of our work. Now please don’t think that this means we waste your money by playing hacky sack on your budgeted time - it means that our shared working environment is often abuzz with the ping-ponging of ideas across our desks as collectively we generate the next big idea for a client. This is where all our creative and innovative ideas come from.

Communication

Communicating the right thing, to the right person in a timely manner allows us to start, undertake and complete successful results-oriented projects. This not only extends to our clients but to us as a team each working on a part of your job. At Smokeylemon no man (or woman for that matter) is an island, we are more like a bunch of islands that rock in the breeze together - an archipelago if you like.

Reliability

Our results speak to our capability. We know what we do, we back the expertise of our talented team and we’re proud of the products and services we deliver. We’ve been in this game a loooong time now with many many long term client relationships. So we’re here for you, we’ll make sure you leave with a solution that will match your goals and instil pride in your business. Don’t expect us to close up overnight and move to the Cayman Islands anytime soon… unless you guys want to come too?

Lemon v5

We would love to hear from you

Now that you know who we are, we would like to hear about you. Let's have a coffee and a chat, tell us about your business, your next big idea and your challenges. If we can't help, we'll tell you... so make the call today.