Having a beautiful and effective website is no longer enough to get the visitors you want. In the ever-changing landscape of start-ups to established businesses your marketing spend needs to be apportioned to the right marketing medium for continued growth.
Our marketing team can design a comprehensive strategy, develop the media required and deliver measured and monitored (delightful) results. Smokeylemon is also a certified Google Partner and we have the digital experience to put you in front of the right customers at the right time.
Marketing Strategy & Workshop
Every marketing project should start with a clear strategy and specific objectives. Our senior marketing consultants can create a full marketing strategy, brand strategy or media plan to help you achieve your business goals.
A marketing workshop and strategy will address things we don't tend to review very often, such as the advertising messages you are sending your customers, your audience engagement, business agility to current events and where you sit in the competitor landscape.
We take the knowledge we have learned from the marketing workshop and design a fully customised marketing plan to deploy across the appropriate advertising channels below.
For some real-life results, check out our continued success with one of our clients, Latitude Homes.
TV, Radio, Publications & Billboards
Traditional advertising should not be overlooked when it comes to marketing tactics. We can work with you to ensure that you are hitting the right radio stations, TV channels, and printed publications, based on expected outcomes and market research.
Being proactive in response to trending content we can quickly pull together full page advertising in newspapers and design billboards with full understanding of the business's brand and messaging.
Below is an example of a TV advert we storyboarded, designed and launched in 2020.
CRM Setup & Automation
SharpSpring, our CRM of choice, is an all-in-one automated marketing and lead management tool. The system tracks leads and their behaviour on your website so you can identify the hottest leads and engage with them at critical moments. You will be able to act at just the right time to convert the curious to the converted, with Sharpspring doing the majority of the lead nurturing for you!
Search Engine Marketing (SEM)
Google Ads (formerly Google Adwords) allows advertisers to pay to advertise their services or products on the Google ad network. These ads appear in places such as the first four listings on the search engine results page (SERP) and other google platforms in video, text and image format.
Setting up campaigns across the right network to maximise your spend is something we love to do. The accounts are regularly monitored and maintained to avoid cost wastage. Monthly reports are generated and analysed so we can provide you with definite metrics about what is working, and what needs more attention.
Your Ad spend is dictated by you, and our Google Certified Individuals will take care of the rest helping you to avoid costly mistakes and reach your goals.
Search Engine Optimisation (SEO)
These are the website listings which Google organises organically, and ranks them (based on several hundred factors) the instant someone enters a search term.
Both on-page and off-page SEO is essential to maintain and elevate your business above the competition when showing up in the search results. This is the best method to ensure you are seen as a qualified option to your customers.
If you are looking to show your clients an increased authority to your brand and generate new enquiries, Smokeylemon's qualified and highly experienced marketing team can tailor SEO packages to suit. Just hit the button below to get a free quick review of your existing website.
Social Media Marketing
Facebook, Twitter, Linkedin, Instagram, Snapchat, Tik Tok and others are influential in sales and marketing. Whether you like it or love it, there may be a time and place for this in your marketing strategy.
We can generate business pages on any social media channel following your brand guidelines, generate meaningful content for you to share with your followers and run paid ads if you need to promote content outside your followers audience.
Our social media geniuses scrutinise viewer engagement, analyse and plan social media posts, and provide a detailed report on the success of your campaigns.
Let's take a look at who you need to be in front of, and if Social Media Marketing is the best platform for you.
Whether you are a brand new concept looking for a successful, experienced and proven brand and marketing partner or an existing franchise looking to rebrand or reposition yourself in the market, our talented team has the necessary skills to be considered as a full-service marketing agency.
We work with national brands and time and again have proven ourselves to be capable, agile and aware of what is needed to increase sales and grow the franchise exponentially.
The Smokeylemon team is dedicated to building lasting relationships and aligning ourselves with franchisors who have the same ethos to achieve the best possible outcome every time.