27 February 2019 | 6 Minute(s) to read
YouTube is the new tube. The world’s second largest search engine and third most visited site after Google and Facebook. In an average month, 8 out of 10 18-49 year-olds watch YouTube. In other words, if you want your video ads to be seen, you need to be on YouTube.
I’m sure you have seen (and skipped) hundreds of ads while watching videos on YouTube. But have you ever wondered how it works, how much it costs the advertiser and if your business could afford to pay for these ads that get skipped so often? In this blog, we have all the answers for you to start considering adding this highly effective advertising channel to your digital marketing strategy.
Although video ads may seem pretty sophisticated and hard to do, YouTube ads are just another version of Google Ads campaigns. You can load, pause or enable your video ads, edit the settings and measure the results from this interface (or we can do it for you!). These video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network. So, if you are running Google Search or Display ads, you are already on the right track!
YouTube video ads are called TrueView campaigns. You can not only see when your ads showed but also track when users actually chose to view them!
Don’t like reading? Watch this cute YouTube-style explanation of how TrueView works: