23 January 2018 | 2 Minute(s) to read
February is just around the corner, but it's never too late to get your head around a digital marketing plan. This is a great opportunity to figure out what you want to accomplish in the digital field in the year ahead.
More traffic to your website? More enquiries or phone calls? Get people to know your brand? Reach new audiences? Change your audience’s perception of your brand? Options are endless and each business is unique. Smokeylemon can help you set goals that are challenging yet still achievable.
Why do you need a strategic marketing plan?
A strategic marketing plan with Specific, Measurable, Attainable, Realistic and Time-Bound (SMART) goals that are aligned with your business goals, will allow you and your team to know exactly what you are working towards, what you have achieved with your marketing efforts and what should be improved.
When you develop your plan, you'll set targets and milestones which help you to:
- allocate resources and budget
- motivate your team
- manage performance of your staff members and marketing efforts.
Developing a digital marketing plan requires research, time and commitment. In addition, this is not a document you create once and store in the drawer. It requires changes and updates regularly, it should be a living document that evolves along with your business.
You will also need to be realistic of your limitations. This is where marketing experts (like us!) can help save you time and frustrations.
If you think you will need help with this, don’t hesitate to contact us. We can organise a private workshop to align your marketing plan to your business goals, we can also help you set realistic timelines and milestones for 2018.