The brief

As part of a brand refresh for their destination identity Horowhenua District Council required a dynamic solution for their online presence, that will help attract visitors and those considering a move to the district. The website features 'Konduit', a database that provides key visitor attractions, events, accomodation and hospitality, coupled with with tools and resources for trip day planning and also employment in the region. The website is housed by a Silverstripe platform which allows for multi-purpose functionality with a user friendly interface.

Accessibility

As part of the design process the client required multi-layered options for accessibility to give them the flexibility to represent their brand while also ensuring the colourways met accessibility standards. This also gives the user the ability to select which colours will be on the website, and which combinations will feature as pre-loaded backgrounds for different elemental blocks.

Destinations database

A directive of the website design was to help promote the Horowhenua District as a tourism destination, also as a place to live, work and learn. The websites content highlights Horowhenua's attractions, accommodation, events and activities along with a dedicated economic development section. Utilising the Konduit destinations database, our website provided the client with the ability to add and manage their user listings. The listings are either entered manually or automated through from Tourism New Zealand and Eventfinda. Additionally Smokeylemon has developed a "What to do" block which has three promotional listings spaces which organically produce a suggested listing to the user each time the page is refreshed. This feature provides the user with recommendations on where to eat, stay or do.

The website

Horowhenua wanted a modern, simple, easy to navigate and digest design for their new website. Using simple colours, simple shapes are large imagery, we produced a website which all parties are proud of.