Thorough market research enabled us to identify that the perception of their position in the market was not in line with their product offerings, price point or audience.
Identifying this issue was crucial to developing a strategy that shifted them into a position where their audience would find them.
From that point on we were better able to understand their audience, investigate their competition and spot their unique value proposition.
The strategy identified several areas for transformation. Starting with a brand workshop we began to shape the character of the business and how this would transfer into visual graphics and tone, the brand needed a facelift to meet a competitive market and communicate to a new audience.
Now it was time to take the brand to the ever-growing digital market.
The most important aspect of the new website is its user-friendliness, not only for the front end users but also for the franchisees who can now update content and prices from an easy to use interface.
The site has an advanced search field, dynamically generated brochures, social media integration, a dynamic map that shows Latitude show homes across New Zealand, a wishlist and a set of guides for first home builders.