Wanting to grow business in the regions but lacking a strong marketing strategy, they approached Smokeylemon to develop a holistic marketing strategy that delivered integrated and unified communications across different channels and regions in New Zealand, driving customers to a new website and their local franchise.
Since day one we knew their principal belief: “Everybody should be able to afford their own home”. We sticked to this statement to strategise, design and implement their marketing actions.
Thorough market research enabled us to identify that the perception of their position in the market was not in line with their product offerings, price point or audience. Identifying this issue was not only crucial to developing a strategy that shifted them into a position where their audience would find them, but allowed us to develop communications that aligned with their audiences’ needs and desires. From that point on we were better able to understand their audience, investigate their competition and spot their unique value proposition.