Taranaki Steelformers Mountainairs

Logo Design

Basketball is a global game and a marketable look can go a long way to building a huge brand for a team. Smokeylemon's design team have taken our local Taranaki Steelformers Mountainairs and given them a world-class look to drive them forward into the new season. We took the essence from the old logo and created a more dynamic, marketable emblem with hand rendered fonts, bold modern colours and a look that distinctly belongs to Taranaki. #ProtectThePeak


Airs logologo

Print and advertising

We needed a range of media from VIP season passes to player cards and digital billboards. All of these were designed with the new Taranaki Steelformers Mountainairs branding in mind, which creates a cohesive, bold and eye catching design unique to Taranaki.


Airs projects layoutPrint v2

Website design

The already established website received a quick overhaul to bring in the updated brand look.


Airs projects layoutAirs website design


The brand has been given huge coverage and support Taranaki wide, we needed to provide up-to-date imagery to support this. What resulted was a range of bright, modern and once again eye catching designs.


Airs projects layoutSocial